It’s an exciting time at the Lowrey Vineyard. The majority of 2010 fruit has been harvested, and the usually stress-inducing late varieties are ripe already! Summer wine sales have exceeded our initial projections and we’ve sold out of most vintages much sooner than expected. I still have to pinch myself at times to make sure this is all really happening.
I’m continually amazed at the awesome people who happen upon our winery each weekend. It turns out that if you build it, they really will come. They pick me up on rough days and drive my passion to continually push viticultural boundaries. They are always patient when I’ve got a barrel to fill or tank to clean, so I will always try my best to craft wines that keep them coming back.
As the old vintages sell out, I quell my nostalgic thoughts with the early reviews of our 2009s. We’ve been selling a few hastily labelled and waxed bottles of our new 2009 Sauvignon Blanc to a few customers who refused to leave until I could prove to them that this wine was not ready to sell yet. They ended up winning the argument and left with bottles 1 through 12. We are now taking case orders for this wine ($25/bottle).
In other news, we’ve recently made a decision not to actively promote our wines through submissions to wine writers. I’m happy to arrange a tasting for any reviewer at any time, but unfortunately we just don’t have the quantities to send samples to all those who have put in a request. Up to this point in our evolution as a craft winery we’ve relied mainly on “word of mouth” to sell our wines, and I see no reason that needs to change.