Many of you have expressed interest in trying our wines and I can now announce some exciting news to that end. We’ve decided to launch a limited, unfiltered version of our 2004 Cabernet Sauvignon in two special restaurants: Treadwell’s in Port Dalhousie and Jamie Kennedy Wine Bar in Toronto. After two great tastings with sommeliers James Treadwell (Treadwell’s) and Jamie Drummond & Krista Brodhurst (Jamie Kennedy), it became apparent that we all shared a similar passion for viticulturally-focused craft wine. I was pleased to hear that they understand the amount of work it takes to produce small lots of wine from heavily thinned crops. The sacrifice of quantity for quality is not friendly to the winery or vineyard bottom line, unless the resultant wines merit being sold in the Ultra-premium sector of the market. My meetings with these sommeliers gave me the confidence that we are proceeding in the right direction with our brand, and that all the risk and hard work will be worth it in the end.
Within the next couple of weeks, each restaurant will be allotted 12 bottles of the Unfiltered Cab featuring a limited edition label complete with detailed viticulture and winery notes. I can’t wait for your feedback.