Page Posts Tagged ‘five rows’

Tuesday, October 21st, 2008

Many of you have expressed interest in trying our wines and I can now announce some exciting news to that end.  We’ve decided to launch a limited, unfiltered version of our 2004 Cabernet Sauvignon in two special restaurants:  Treadwell’s in Port Dalhousie and Jamie Kennedy Wine Bar in Toronto.   After two great tastings with sommeliers James Treadwell (Treadwell’s) and Jamie Drummond & Krista Brodhurst  (Jamie Kennedy), it became apparent that we all shared a similar passion for viticulturally-focused craft wine.  I was pleased to hear that they understand the amount of work it takes to produce small lots of wine from heavily thinned crops.  The sacrifice of quantity for quality is not friendly to the winery or vineyard bottom line, unless the resultant wines merit being sold in the Ultra-premium sector of the market.  My meetings with these sommeliers gave me the confidence that we are proceeding in the right direction with our brand, and that all the risk and hard work will be worth it in the end.

Within the next couple of weeks, each restaurant will be allotted 12 bottles of the Unfiltered Cab featuring a limited edition label complete with detailed viticulture and winery notes.  I can’t wait for your feedback.

www.treadwellcuisine.com

www.jamiekennedy.ca

Friday, October 17th, 2008

After much thought and deliberation, I’m pleased to announce that we’ve finally decided on a name for our winery.  Our vision started back in the 80s with five rows of Pinot Noir.  From this point on our wine will be known as “Five Rows Craft Wine of Lowrey Vineyards” or simply “Five Rows”.  Essentially, all my wines will be made from a small portion of the Lowrey Vineyard crop (a couple rows of this and a couple rows of that) and that was a genesis of the “Rows” idea.  The more we thought about it, the number Five was very meaningful to us, because of the original Pinot planting and because my father and I are among five generations of Lowrey’s to farm our land.  Our packaging concept will emphasize the scarcity and hand-made feel we are trying to promote with the Five Rows brand.  In the coming weeks we will launch a Five Rows website that will elaborate on the scope of our winery project and give details on the upcoming first vintage release.  My blog will be incorporated into a component of the website, so stay tuned!